Helping Customers Get Your SaaS Product Into Their End-Users Hands

The fight for screen real estate

Many different SaaS providers are chasing after your screen space

The Design Process

User interviews

  • Their users couldn’t launch the guides from inside their websites;
  • Their users didn’t know what to do to become successful;

Ideation

The Help Bubble – a previous Nickelled guide launcher
Diverging UI ideas

Dog-fooding

The Mission Dock experiment in our app

The Results

Introducing The Mission Dock

The Mission Dock

Winning the fight for screen real estate

The Mission Dock minimised

Guide views radically increased

Roundup

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