Fraser Deans – Medium

Fraser Deans

The Secret of Customer Interviews: Avoid Dirty Insights

Who we speak to is just as important as the questions we ask.

6 min readFeb 23, 2024

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The Secret of Customer Interviews: Avoid Dirty Insights

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Fraser Deans
in
For Awe

The Gatekeepers of Mystery

Where did that child go?

4 min readFeb 14, 2022

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The Gatekeepers of Mystery

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Fraser Deans
in
The Awe Blog

In A World Divided Awe Will Unite Us

Experiencing more awe enables a new type of thinking

3 min readJan 6, 2020

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In A World Divided Awe Will Unite Us

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Fraser Deans
in
The Wholesome Technology Company

Know Thyself — Mindful Moody Moments for Greater Self-Awareness

With Thyself improve your self-awareness through mindful mood recognition. Take a moment out of your day to check in and select an emoji.

4 min readApr 10, 2019

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Know Thyself — Mindful Moody Moments for Greater Self-Awareness

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Fraser Deans

A Digital Product Design Portfolio

Hi there. I’m Fraser.

3 min readApr 5, 2018

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Fraser Deans

Helping Customers Get Your SaaS Product Into Their End-Users Hands

Often the people buying and managing software are not the people that need to use it. Once you’ve got the sale, customer success becomes…

6 min readApr 5, 2018

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Helping Customers Get Your SaaS Product Into Their End-Users Hands

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Fraser Deans

Integrating Same-Day Delivery Into World Leading e-Commerce Checkouts

Shutl is a same-day delivery platform (acquired by eBay in 2013).

5 min readApr 5, 2018

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Integrating Same-Day Delivery Into World Leading e-Commerce Checkouts

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Fraser Deans

Pay Your Design Debt – A Ground up Redesign of a 3-year-old SaaS Platform

In the early stages of any business, the future is uncertain. A shadowy, uphill path cluttered with obstacles. All you can ever be certain…

7 min readApr 5, 2018

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Pay Your Design Debt – A Ground up Redesign of a 3-year-old SaaS Platform

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Fraser Deans
in
Remote Zoo

Introducing Remote Zoo, the distributed job board for remote work

Matching talent with remote work

3 min readFeb 19, 2018

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Introducing Remote Zoo, the distributed job board for remote work

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Fraser Deans
in
Remote Zoo

How Long is THE Perfect Commute?

Optimise your commute for life satisfaction

4 min readJan 29, 2018

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How Long is THE Perfect Commute?

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Fraser Deans

Fraser Deans

Digital Product Designer. Founder of The Wholesome Technology Company, organiser of Humane Tech London , Co-founder of Nickelled.

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